Wednesday, April 11, 2012

Air-Purifying Jeans





CLICK HERE to visit the website

"[Helen] Storey wants to enlist our clothing in the fight against industrial and vehicle pollution."

"A photocatalyst on the surface of the fabric breaks down airborne pollutants when it’s exposed to light, resolving them into harmless chemicals that slough off in the wash."

Without quoting the entire article, multidisciplinary university professors came together and found a way to use fashion and science to improve the air around us.

Helen Storey, eco-friendly jeans, sustainable jeans, eco-friendly denim, sustainable denim, catalytic clothing, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, wearable technology


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