Design Futures: Reading Ahead

I came across a design competition called 'Reading Ahead' which challenged designers to come up with a rich future digital reading experience and to show how the design linked back to their research findings. The video below is from one of the sponsor's presentation at the UC Berkley Design Futures speaker series. It provides insights as to how this company went about their research and discovery process starting with something as simple as which how to select their research participants all the way to the synthesizing of data that they collected. Yes this could be rather mundane if you are more interested in designing the next e-Book reader but it's not too often you can hear about direct research data which is normally covered under a NDA.