Value through Change of Perspective

This is an excellent TED talk by the advertiser Rory Sutherland. He talks about how changing perspective on something is much easier and often better than changing the thing itself. I think every designer not just advertisers would benefit from learning to think this way, especially since this underlying sense of value seems like it can really make or break a product, as we've just explored with SpatialViews screen.

http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html