Design as a process

Often I get asked what program I'm in and when I reply industrial design, people either ask what it is or immediately associate it with being about producing objects. Yes, it's true that ID is about product/service design, but the process is just as important.

Here's a short animation someone made to highlight design as a process... simplified and shortened of course because as we all know, producing a thorough design requires a lot more work than is represented here:


... now if only all of our designs had a happy ending !