Saturday, November 6, 2010

Hate or Love Your Work?

When you're faced with a project you don't like or a group member you have problems with, how do you deal with it? Do you complain to your friends or try to maintain a positive attitude?

This video, which was also the opening video shown in the 2010 Advertising and Design Club of Canada (ADCC) Awards, addresses the love-hate relationship that designers have with their work - "love for the business when things are going well, and hate when things aren't."

Hate/Love from CRUSH on Vimeo.


  1. I like this. I really do.
    I think is spectacular because its all about how we perceive things.
    Hadrian, I hate it, I Hate it. I love it. I LOVE it.

    Lets give it a shot!
    Thanks for the video

  2. "If it's not fun, MAKE IT FUN."
    -Saskia, first year class, with a scary face.