Tuesday, November 23, 2010

making animation the traditional way, but with the help of ipad!

skip to 1:35 to view the finished animation if you're impatient.. you won't want to miss this!

"This film explores playful uses for the increasingly ubiquitous 'glowing rectangles' that inhabit the world.

We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.

We've collected some of the best images from the project and made a book of them you can buy http://www.bit.ly/​mfmbook

Read more at the Dentsu London blog
and at the BERG blog

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