Personas are a good technique for user-focused designs. To develop more detail personas these are good to include:
- Biographic, geographic, demographic, psychographic background information
- The business’ relationship to the persona
- The persona’s relationship to product and business
- The persona’s specific goals, needs and attitudes
- The persona’s specific knowledge and proficiencies
- The context of usage
- Interaction, information, sensory, emotional aspects of the user experience
- Accessibility issues
- Relationships among personas
Good questions to answer for the context of usage of the product/service from the personas:
- When and where do users perform a task? With whom?
- What’s the surrounding environment?
- Are there device constraints?
- Are there confidentiality needs? Accuracy needs? Audit needs?
- What are the operational and/or safety risks?
- Is there assistance and training available?
- Are there legal and/or regulatory restrictions?
- What does the interaction involve / look like?
- What information is involve?
- What makes the user experience memorable / valuable?
An interesting way on also making persona is sorta like making a mood board for personas or a collage. This link shows an exaxple of a collage type personas of fashion and style, but is an interesting way in looking at personas.