Saturday, October 3, 2009

Concept Generation

Here I want to share another simple method of developing a generative question that I've learned in GDES 3B40, Exploration, Insight and Foresight in Design, instructed by Alexander Manu. This course explores the significant possibilities at the intersection of behavior and new technology to create new experiences, spaces and products of benefit to humankind.

The method is simple:
1. Ask a question starting with "What would be the worst thing that could happen (if)...?".
ex. What would be the worst thing that could happen to OCAD?
2. Generate good 'bad experiences' from the question.

ex. Install heavier doors.

3. Reverse the 'bad experiences' into 'good experiences'.

ex. An automatic door.

4. Apply divergent and convergent thinking tool.

This method can also be used before or after 'How might we...?'. I think this single question or combination of both will allow us to get a complete new concepts and solutions. So try it and I hope it helps to you all : )


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